Winners and Losers: Super Bowl 50 Advertising

The third most watched broadcast in U.S. television history featured more than just Beyoncé and a defensive win for the Denver Broncos. While the Super Bowl outcome wasn’t the one I was hoping for or expecting, several ads take the cake for their outstanding messages and resonation with 111.9 million viewers during Sunday night’s matchup.

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Spring Break For Entrepreneurs: General Assembly’s Tech Intensive

For college students with a passion for startups and innovation, General Assembly is offering a week-long Tech Intensive for those who are eager to turn their ideas into reality.  This week will provide a break from school, time in a new city, while immersing yourself in a community of like-minded individuals. Read more to learn how you can make this experience your own.

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College Football Playoff 2016

Media Buying in Cable TV’s Highest Rated Broadcast: The College Football Playoff 

On Monday night, #1 ranked Clemson will face #2 Alabama in the 2016 College Football Playoff National Championship, only the second of its kind in the history of the sport. With the 2015 game being second in terms of audience size behind the Super Bowl, this year’s game is shaping up to be the biggest yet, not only for these two schools and their fans, but for ESPN and advertisers buying space in the program.

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New Year Blogging 2016

New Year’s Resolutions for Bloggers: New Year, New Tips

Creating a blog was one of the biggest things I’ve done in the year 2015, but it’s also been one of my biggest challenges. When I started Millennial Marketer this summer, it was something new. Something exciting. Grad school turned out to be busier and more demanding than I thought. Blogging is something I still do to write about what I love and find an escape, so I’ve made these resolutions for blogging in 2016. Read more to make these your own blogging habits.

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Tuscaloosa One and Only

Tuscaloosa #OneAndOnly Branding Spotlight

A brand is more than copy for an ad, a logo, an identity mark. A brand tells a story. For the city of Tuscaloosa, a new story is being told. Not one of SEC football, 15 national championships, or Bear Bryant, but of the Druid City, Dinah Washington, and the city’s 5 major bodies of water. The one and only Tuscaloosa in the world has a story to share, and that story is being shared with locals and travelers alike.

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New York City Advertising Spotlight

With 280 Starbucks shops and 243 walk-up McDonalds in the great city of New York, it’s clear that brands matter. During a recent visit to New York City, I not only fell in love with the many great things to do there, but also with the advertising scene.

Studying advertising in college, I knew that New York was known for its great agencies and campaigns, but I couldn’t completely understand it until I visited the city for myself. In this post, I’ll outline my favorite campaign and more about New York’s advertising.

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