Instagram Account Switching: It’s Finally Here

The moment social media marketers have been waiting for is finally here – Instagram’s newest capability to switch between accounts without having to log in and log out every time, making multiple account management a breeze. You can now add up to 5 Instagram accounts and quickly switch between them, saving you valuable time in posting creative content for brands.

Continue reading


Spring Break For Entrepreneurs: General Assembly’s Tech Intensive

For college students with a passion for startups and innovation, General Assembly is offering a week-long Tech Intensive for those who are eager to turn their ideas into reality.  This week will provide a break from school, time in a new city, while immersing yourself in a community of like-minded individuals. Read more to learn how you can make this experience your own.

Continue reading

New Year Blogging 2016

New Year’s Resolutions for Bloggers: New Year, New Tips

Creating a blog was one of the biggest things I’ve done in the year 2015, but it’s also been one of my biggest challenges. When I started Millennial Marketer this summer, it was something new. Something exciting. Grad school turned out to be busier and more demanding than I thought. Blogging is something I still do to write about what I love and find an escape, so I’ve made these resolutions for blogging in 2016. Read more to make these your own blogging habits.

Continue reading

Ad Blocking

The Rise of Ad Blocking and What This Means for Marketers and Consumers Alike

If you have upgraded to the latest software on your smart phone or heard a friend talking about a recent online experience, the topic of ad blockers may have come up in conversation. What are they exactly? Ad blockers usually come in the form of a browser extension, preventing banners, popups, and other types of ads from appearing in your browser. This creates a less cluttered web-surfing experience that eliminates virtually all ads from websites, videos and social media. You may see it as a huge win, but marketers and advertisers are worried about how online revenues will take a hit due to this growing trend.

Continue reading

Taylor Swift Connected Generation

The Connected Generation, As Inspired by Taylor Swift

For those of you who know me well, you knew this post was coming — it was just a matter of time that I’d give a shoutout to my favorite artist. It should also come at no surprise to anyone that Taylor Swift has changed today’s music industry and how artists connect with their fans. Having recently attended Taylor’s sold out shows in Nashville and Atlanta, I learned just how relevant social media is to engaging the 25-year-old’s audience and how it has shaped the way our generation connects with the world around us.

Continue reading

Code 101

Is Coding for Me?

CSS. HTML. Javascript. If you’re seeking an opportunity in digital marketing, it’s likely you’ve heard of these terms. It’s how you build a website, right? Yes, and so much more. Learning how to code not only challenges your mind, but it opens the door to a world of new opportunities. If you enjoy solving problems and looking at things from a different perspective, learning how to code might be something you should explore.

Continue reading